Business Cards
Client: Pure
Production: Shore

Introducing a fledgling design studio, these business cards were driven by the provocative brand statement, “Good Shit”.

The cards act as a demonstration on the power of visual communication – meant to show that good design is more than nice art direction. Great design is built on bold ideas. Two seemingly disparate ideas have the potential to make a good idea, a great one. Good Shit.

To achieve this, we made the backs of the cards visual game of contrasting words and images designed to illicit the receiver to ponder a third – bigger story. Bullets are arranged in the shape of a heart. A diamond over a bed of coal. Mother Theresa and Charles Manson? Milk and cookies…

I won’t tell them all – look for yourself! (click image for more)

We were delighted when the system was highlighted in Creativity June 2005!

Creative Direction by Aaron King
Design done by Aaron King, Tim Barker,Kristie Gerhart, Juan Rosenfeldt, and Paul Wei. Illustration by Kristie Gerhart, Pat King, and Paul Wei.