Main Title Pitch
Client: HBO
Production Co: Pure

The show creators wanted a concept for their title that played off Loretta Lynn’s version of “Have Mercy on Me”. Our approach hangs the show’s namesake, Ray, aloft by a sea of women pulling him in all directions. As they rip his clothes off, he is passed along on a wave of hands until he disappears into the hungry sea of women.

While the producers loved the concept, they ended up going with something much simpler.

Designers Gleb Lobabshov and Ryan Duggan helped illustrate this concept with some clever compositing.