On Air Branding Pitch
Client: HBO
Production Co: Digital Kitchen
In this design pitch, we were tasked with developing a new system for HBO’s on air branding. Of course, it also had to be filmic and modular at the same time, so our solution was to adapt the film gate to cinematically frame footage and the HBO logo itself which was locked down into the same position in the middle of the frame. We also sought to make every element a small story telling opportunity. To that end we adapted the ratings cards to tease the card of content warnings with matching flashes of photography… Adult content? How about a flasher? Violence? How about a sucker punch?
The result ties into their online graphic system, creating a seamless branding experience as various elements naturally connect to each other by match cutting to the HBO logo.
This quicktime is a proof of concept to demonstrate how seamless the on air experience can become by laying down a few simple rules and sticking to them. If they had chosen this concept, we would have shot elements for each show to play off of the letterbox.
Citi Firsts
Citi Firsts Women & Co Anniversary Campaign Agency: Womenk!nd Shadowbox.init(); For Citi, we created a branded campaign to celebrate the 10th Anniversary of Women & Co. – their division dedicated to wealth management for women. As a brand that prides itself on listening and learning from its members, we wanted to craft a sophisticated and [...]
Citi’s 10th Anniversary of Women & Co.
10th Anniversary, Book of Insights Women & Co Anniversary Campaign Agency: Womenk!nd Shadowbox.init(); This “Book of Insights” was the final element in the campaign, where insights from Citi’s Women & Co. membership meets both insider data and “best practices” from industry experts. We continued the theme of the interwoven timeline and gave the book more [...]
True Blood
True Blood Main Title Pitch Production Co: Pure Shadowbox.init(); Everyone knows True Blood by now. And the beautiful title the team at Digital Kitchen made for it. This was my treatment for that title… One of the tasks given us by Alan Ball was to transport the audience from the world they know – to [...]
Applebee’s
Applebee’s Mnemonic Pitch Agency: McCann Erickson Production Co: Spontaneous Shadowbox.init(); The agency was looking to freshen up their look and create a system that could brand the franchise while providing a strong template for easy turnaround on the huge quantity of spots they produce. Our solution was to use the iconic shape of the franchise [...]
How To Make it in America
Main Title Pitch Client: HBO/How to Make It in America Production Co: Sarofsky Corp. Shadowbox.init(); Chasing the American dream in the big apple sometimes seems like there’s money flying around everywhere – but just out of reach! It’s like being put in one of those 1950′s games show’s where contestants see how much money they [...]
Disney Kids Rebrand
Branding Pitch Client: Disney Kids Production Co: Loyal Kaspar Shadowbox.init(); Working on rebranding Disney Kid Network, we wanted an approach that emulated the developmental stages that their audience was progressing through as growing 2-6 year olds. The differences at that age are drastic, so we developed a language that spoke to the shared experience of [...]
12 Miles of Bad Road
Main Title Pitch Client: HBO/12 Miles of Bad Road Production Co: Pure Shadowbox.init(); When Linda and Harry Thomason collaborated with HBO to make a Texas size dramedy – we conceptualized a larger than life trompe l’oeil to depict the family history on the planes of texas. That flat plane gives way to depictions of their [...]
Reel
King partners with the best in the business to produce ideas that move. What do you want to move? Ideas, opinions, markets, audiences… feelings? When smart ideas are beautifully executed – it connects brand with consumer at a deep level. Integrated brands demand ideas that transcend medium and connect to their audience, no matter the [...]
US Open
Branding Pitch Client: Tennis Channel Production Co: JXTwo Shadowbox.init(); To generate the sense of anticipation and excitement leading up to the premiere of the US Open on the Tennis Channel, we created a giant tennis ball that spins over the city landmarks. Strobes of concert style lighting traces the edge of the ball, lighting the [...]
Sanctuary
Main Title Client: SciFi Production Co: Pure This was a collaboration with designers Lu Cone and Alexis Ames. Bryan Keeling lead the animation team and Jason Strougo led the 3D team. A remarkable effort for a tight turnaround which was greatly helped by savvy client working closely with producer David Schulenburg. Much respect to all.
Primrose Hill Productions
Production Card Client: Primrose Hill Productions The ending title card for the production company for the CBS hit, “The Mentalist”.
Nobel Son
Main Title Client: Unclaimed Freight Productions Production Co: Sally Kapsalis Inc. 3D: Lee Mylks
MTV2 Hens
Network ID Launch Campaign Client: MTV2 Production: Pure BDA Gold Kudos to Mike Wharton for some righteous 3D that spawned a series of ID’s based on this original.
Argyle Group
Website Design Client: Argyle Group Production Co: Pure Shadowbox.init(); The client needed a branded online presence, that would communicate their “design and build” ethic to a high end clientele. That ethos led us to use construction tools as the navigation device leading the user to artfully composed images of their work. When the cursor moves [...]
Pure Web
Web Design Client: Pure Production: Pure Shadowbox.init(); To emphasize Pure’s role in the story making process, this design centers around a timeline formed with interacting film strips. The art of the moving image is brought to life as you draw your mouse across the timeline. Stills jump to life. Tying in with the artwork on [...]
Pure Business Cards
Business Cards Client: Pure Production: Shore Introducing a fledgling design studio, these business cards were driven by the provocative brand statement, “Good Shit”. The cards act as a demonstration on the power of visual communication – meant to show that good design is more than nice art direction. Great design is built on bold ideas. [...]
Pure DVD Packaging
DVD Packaging Client: Pure Production: Zenith Graphics The design for this DVD package was driven by the need to create a branded system that could live over the course of a few years, while also providing fresh details about new projects as they are completed. The design solution involved creating an interior case that contains [...]
