On Air Branding Pitch
Client: HBO
Production Co: Digital Kitchen
In this design pitch, we were tasked with developing a new system for HBO’s on air branding. Of course, it also had to be filmic and modular at the same time, so our solution was to adapt the film gate to cinematically frame footage and the HBO logo itself which was locked down into the same position in the middle of the frame. We also sought to make every element a small story telling opportunity. To that end we adapted the ratings cards to tease the card of content warnings with matching flashes of photography… Adult content? How about a flasher? Violence? How about a sucker punch?
The result ties into their online graphic system, creating a seamless branding experience as various elements naturally connect to each other by match cutting to the HBO logo.
This quicktime is a proof of concept to demonstrate how seamless the on air experience can become by laying down a few simple rules and sticking to them. If they had chosen this concept, we would have shot elements for each show to play off of the letterbox.
Applebee’s
Applebee’s Mnemonic Pitch Agency: McCann Erickson Production Co: Spontaneous Shadowbox.init(); The agency was looking to freshen up their look and create a system that could brand the franchise while providing a strong template for easy turnaround on the huge quantity of spots they produce. Our solution was to use the iconic shape of the franchise [...]
Disney Kids Rebrand
Branding Pitch Client: Disney Kids Production Co: Loyal Kaspar Shadowbox.init(); Working on rebranding Disney Kid Network, we wanted an approach that emulated the developmental stages that their audience was progressing through as growing 2-6 year olds. The differences at that age are drastic, so we developed a language that spoke to the shared experience of [...]
Reel
King partners with the best in the business to produce ideas that move. What do you want to move? Ideas, opinions, markets, audiences… feelings? When smart ideas are beautifully executed – it connects brand with consumer at a deep level. Integrated brands demand ideas that transcend medium and connect to their audience, no matter the [...]
US Open
Branding Pitch Client: Tennis Channel Production Co: JXTwo Shadowbox.init(); To generate the sense of anticipation and excitement leading up to the premiere of the US Open on the Tennis Channel, we created a giant tennis ball that spins over the city landmarks. Strobes of concert style lighting traces the edge of the ball, lighting the [...]
MTV2 Hens
Network ID Launch Campaign Client: MTV2 Production: Pure BDA Gold Kudos to Mike Wharton for some righteous 3D that spawned a series of ID’s based on this original.
Acuvue Advance
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ABC Sports
ABC Sports Rebrand Client: ABC Production: Pittard Sullivan Redesigned the ABC Sports logo along with the brand identity in ’99 to inject the brand with DNA from it’s new partner, ESPN. The result was an identity that merged seamlessly from graphics produced in ESPN’s trucks, to the image and promotion spots on both networks.
Comedy Central
Network Identity Concept Client: Viacom/Comedy Central Production: Spontaneous Shadowbox.init();
