True Blood
Main Title Pitch
Production Co: Pure
Everyone knows True Blood by now. And the beautiful title the team at Digital Kitchen made for it. This was my treatment for that title…
One of the tasks given us by Alan Ball was to transport the audience from the world they know – to a world they don’t know. In rural Louisiana.
Seeking to refer to vampires without showing them, this concept studies man’s seeking of the everlasting. Of the transcendent. By hitting a balance between the everlasting and the carnal we struck a tone where Vampires seem to be a natural extension of our own quest for sustenance. A world where the everyday is mythic and barbaric.
Our approach was to cut together sequences of simple savagery. Everyday folk eating. Couples grinding away in a juke joint. A swamp revival. And a few frames of our more “extreme” passions edited in for punctuation.
Limiting the color palette to black, white and yellow creates a visual through-line. Burning yellow light dances over high contrast images. The effect to evoke the struggle between the seen and the unseen – our struggle to illuminate… or destroy.
For the reference frames I borrowed heavily from William Steber. He captured iconic images in Juke Joints that capture the tribal spirit of a rural juke joint. Dancing like that, I think they’ve certainly caught some kind of “spirit”!
Main Title Pitch Client: HBO/How to Make It in America Production Co: Sarofsky Corp. Shadowbox.init(); Chasing the American dream in the big apple sometimes seems like there’s money flying around everywhere – but just out of reach! It’s like being put in one of those 1950′s games show’s where contestants see how much money they [...]
Main Title Pitch Client: HBO/12 Miles of Bad Road Production Co: Pure Shadowbox.init(); When Linda and Harry Thomason collaborated with HBO to make a Texas size dramedy – we conceptualized a larger than life trompe l’oeil to depict the family history on the planes of texas. That flat plane gives way to depictions of their [...]
King partners with the best in the business to produce ideas that move. What do you want to move? Ideas, opinions, markets, audiences… feelings? When smart ideas are beautifully executed – it connects brand with consumer at a deep level. Integrated brands demand ideas that transcend medium and connect to their audience, no matter the [...]
Main Title Pitch Client: HBO Production Co: Pure Shadowbox.init(); The show creators wanted a concept for their title that played off Loretta Lynn’s version of “Have Mercy on Me”. Our approach hangs the show’s namesake, Ray, aloft by a sea of women pulling him in all directions. As they rip his clothes off, he is [...]
Main Title Client: SciFi Production Co: Pure This was a collaboration with designers Lu Cone and Alexis Ames. Bryan Keeling lead the animation team and Jason Strougo led the 3D team. A remarkable effort for a tight turnaround which was greatly helped by savvy client working closely with producer David Schulenburg. Much respect to all.
Main Title Client: Unclaimed Freight Productions Production Co: Sally Kapsalis Inc. 3D: Lee Mylks