True Blood
Main Title Pitch
Production Co: Pure

Everyone knows True Blood by now. And the beautiful title the team at Digital Kitchen made for it. This was my treatment for that title…

One of the tasks given us by Alan Ball was to transport the audience from the world they know – to a world they don’t know. In rural Louisiana.

Seeking to refer to vampires without showing them, this concept studies man’s seeking of the everlasting. Of the transcendent. By hitting a balance between the everlasting and the carnal we struck a tone where Vampires seem to be a natural extension of our own quest for sustenance. A world where the everyday is mythic and barbaric.

Our approach was to cut together sequences of simple savagery. Everyday folk eating. Couples grinding away in a juke joint. A swamp revival. And a few frames of our more “extreme” passions edited in for punctuation.

Limiting the color palette to black, white and yellow creates a visual through-line. Burning yellow light dances over high contrast images. The effect to evoke the struggle between the seen and the unseen – our struggle to illuminate… or destroy.

For the reference frames I borrowed heavily from William Steber. He captured iconic images in Juke Joints that capture the tribal spirit of a rural juke joint. Dancing like that, I think they’ve certainly caught some kind of “spirit”!