Citi Firsts
Women & Co Anniversary Campaign
Agency: Womenk!nd
For Citi, we created a branded campaign to celebrate the 10th Anniversary of Women & Co. – their division dedicated to wealth management for women. As a brand that prides itself on listening and learning from its members, we wanted to craft a sophisticated and elegant design suitable to the category while putting a real face on the brand.
Real members. Their words.
This was the perfect launch item for the campaign as it celebrates Citi’s commitment to innovating “firsts” – in context of women’s “firsts” and their place in history. The timeline weaves between both numerical and historical figures creating a sense of connection with women and their wisdom on wealth.
Citi’s 10th Anniversary of Women & Co.
10th Anniversary, Book of Insights Women & Co Anniversary Campaign Agency: Womenk!nd Shadowbox.init(); This “Book of Insights” was the final element in the campaign, where insights from Citi’s Women & Co. membership meets both insider data and “best practices” from industry experts. We continued the theme of the interwoven timeline and gave the book more [...]
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